| Twitter

| Corporate profiles on Twitter

Twitter does not offer the distinction between personal profiles and corporate pages that Facebook offers. Therefore, on Twitter, we decide if the orientation is going to be a personal or corporate profile, as in our case. It is also possible to create profiles for determined products or campaigns, or specific profiles to interact on Twitter in different languages.

It is important to stress that everything that we publish on Twitter is public by default. Therefore, our profile may be visible to anybody, whether or not they are a follower, or member of Twitter.

| Personalizing the Profile

Profiles that are created for the Companies or delegations of ULMA Group should be personalized with the following options:

| Profile photo with the company logo.
| The profile name should be the name of the company or delegation. It should not be a username or nickname.
| The bio field. can be up to 160 characters in length, is for describing what the company does.
| Web link for the company.
| It is also recommended to provide a header image, with an attractive and powerful photo of a relevant activity performed by the company.

As an example, we will show the Twitter profile of ULMA Group:

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In order to update this information, we have to go to the profile configuration. The username may be changed from the “Account” section:

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We can change the rest of the options from the “Profile” page:

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| Publishing Recommendations

It is very important to maintain a constant publishing cycle on Twitter. You must publish everyday, or at least every business days. In general, the tweets that attract the most interest in the community are those that publish links, photos or videos. Therefore, it is recommended to regularly publish interesting content that incorporates links, photos or videos. This content does not always need to be our own; we can publish content from others (respecting the original authorship, of course) whenever we consider it to be aligned with our objectives and may be relevant to our followers.

The time that content is published is also important. It is recommended to publish at those times in which our audience is connected to Twitter, in order to try to increase the visibility of the tweets.

In addition to publishing our tweets, we have to be very attentive to comments and responses made to us on Twitter, especially if they are clients or potential clients. In order to do this, it is important to go everyday to the Section “@Conecta” for our profiles. On this page, we are going to find everything that has to do with our profile on Twitter:

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It is important when increasing the number of followers, especially at the beginning, to detect influential profiles in the topics that we will handle on Twitter, follow them and interact with them (retweet their content, converse with them, etc.) with the objective of gaining visibility.

| URL Shorteners

Though it is no longer necessary to use URL shorteners to save space because Twitter automatically shortens links that we publish, if we recommend the use of URL shorteners like Bitly that provide us with statistics about the clicks that we generate when we publish links inside tweets. This is an important fact when we are evaluating influence on our followers. As an example, we show part of the information that Bitly offers about the links that we have shortened from its platform and published on Twitter:

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| Use of Hashtags

A hashtag or Twitter handle is a way to highlight our tweets that we are talking about. It may be useful to increase the visibility of our Twitter accounts, because many people listen to Twitter through hashtags. They are also useful for participating in conversations that are being held on certain hashtags, to promote events, etc.

The use of hashtags is optional, but very recommended. A hashtag is a word or set of words preceded by the character “#”; #packaging, #handling, etc. In the image, we show a search on Twitter for the hashtag #packaging:

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