| What are Facebook pages?
Fan Pages are the perfect place for companies on Facebook. In addition, the Facebook Terms of Service prohibit personal profiles from being used on behalf of Companies. If a company is present on Facebook through a personal profile, there is a risk that Facebook could eliminate the profile and all information associated with it: friends, photos, videos, content…
Therefore, the ULMA Companies must always be present on Facebook through Fan Pages and never as personal profiles. It is also important to point out that we can create specific Facebook pages for products, campaigns, etc.
As anincorrect example of a personal profile with a corporate name, here we show the ULMA Foundation profile:
There is a procedure on Facebook to convert a personal profile into a Fan Page. To do so, you must start a session with the personal profile credentials that we want to migrate and go to the address:
| http://www.facebook.com/pages/create.php?migrate
The friends of the profile will become followers of the pages, and we will keep the profile photo and the homepage photo, but the rest of the content will be lost.
Next, we will show the ULMA Foundation Fan Page, which is the correct option for the Companies on Facebook:
In addition, the Fan Pages are completely public. They are linked by search engines, though they are not positioned well. And they provide us with statistics about how followers use the page.
| Creating Page
To create a page from scratch, we recommend starting a session with a personal profile, which will be the page administrator, and go to the address:
| http://www.facebook.com/pages/create.php
In general, for Companies and delegations of ULMA it is recommended to choose the option “Business, Organization or Institution.” In addition, you can follow this Official Facebook Guide to create and maintain a Fan Page.
| Personalization
The recommendations for personalizing a page for a Company of the ULMA Group on Facebook are:
| The page name must coincide with the Company name. When dealing with a delegation, the country name must also be included.
| The profile photo must be the square ULMA logo. DOWNLOAD
Once the image is loaded, we will save it on a small scale (Facebook option).
| For the homepage photo, we recommending using an attractive and powerful photo of a relevant activity performed by the Company. The homepage photos must comply with the following requirements:
| No photos should be included that contain more than 20% text.
| No purchase or price information should be included.
| No contact information should be included, like a web address, postal address, etc.
| Should not include references to Facebook functions or activities, such as “Like” or “Share”
| Should not include calls for action, like “Get it now” or “Tell your friends”
| Complete the information section for the page with all relevant information:
| Company Description
| Web Address
| Products and services offered…
| Reserve a friendly direction for the page on http://www.facebook.com/username. We recommend that this short, easy-to-remember, address appear on the documents printed out by the Company: pamphlets, catalogs, etc.:
| Publishing Recommendations
| On Facebook, it is recommended to publish at least one update everyday, at least on business days.
| It is recommended to always publish on pages directly from Facebook, without using third-party applications (for example, clients like Hootsuite, TweetDeck, etc.). In this way, we improve the chances that our updates appear on our followers’ homepages.
| | It is recommended to publish photos, videos or links on the updates, because this type of update is much more interesting to followers compared with updates that only have text.
| It is recommended to close the updates with a call to action for followers (“What do you think?”, “Do you agree?”, etc.), in order to increase participation.
| When offering promotions on Facebook pages, they should not be made on the wall or through photos or videos on the page because this is not permitted on the Facebook Terms of Service. External applications (easypromos, Promotions) should be used for this, which generally are commercial applications.
